Electricity North West ENWL is one of the UK’s most reliable yet progressive electricity distribution networks, and Guerilla are proud to provide digital recruitment and attraction services to their talented team.
The agency was appointed early 2024 to deliver targeted digital attraction campaigns to recruit Engineers, Project Managers and Apprentices.
Working with the team we developed a creative template using the Brand Playbook to allow us to be able to produce creative for a wide variety of roles and locations with short lead times and at low cost. Demand is incredibly difficult to accurately predict which is why our adaptable and low cost approach pays off.
Geo-targeting overlaid with roles specific filters where appropriate gives us a media profile which we can apply to ‘always’ on pro-active promotion, and upweight reactively for specific roles as they arise.
Recent Apprentice campaign results have shown significant increases in volume of applications as well as the quality and diversity of those applications. Our clear, actionable Reporting dashboards help the team understand where their budget is being spent most effectively and adapt and optimise spend to continually improve results.
